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During the Nanenane Fair 2016, in Mbeya, FSDT facilitated financial service providers to combine insights from research on financial inclusion and transactions of smallholder farmers, with interactions and discussions with smallholder farmers, in Mbeya. This combination of data, insights, and direct engagement with respondents from the research facilitated financial service providers and other third parties, including policy makers and technology companies, with insights to designing financial solutions and products for smallholder farmer households in Tanzania. This was a customer centric approach to product design.